My market segment has a wide range of ages who could benefit
from my idea, so for this assignment I will use the segment that I used in past
assignments: college-aged students.
She is
starting her freshman year at NYU, which is far from her home in South Florida.
She is a very healthy individual. Her family is an athletic family: her mom
loves to run, her dad played baseball, her brothers are football players, and
she is a swimmer. Other than athletics, she loves to hang out with friends,
especially if it involves eating out with them. She is incredibly happy at the
thought that she will be living in a state with amazing bagels, bakeries, and
pizza. However, before she moved into her dorm, she noticed that some foods
were not agreeing with her. She pushed them off because it was just a small
stomach ache and it really did not put a damper on her days.
She is two
months into her semester, has made many new friends, and is adjusting well to
New York. Her major is Engineering, so she is always studying and seeking extra
help in order to get that A. She keeps up with her healthy lifestyle, walking
to class, joining intramurals, and swimming. But she notices the stomach aches
are getting worse, especially when she eats her favorite food: bagels. She is very
busy because midterms are coming around and she wants to do well. Her doctor
that her family has been going to for years is located in Florida and she does
not have the time, energy, or (let’s be honest) money to book a flight. Her
parents do not know what is going on (none of them have ever had a food
allergy/sensitivity). What is she going to do? She begins to realize, “maybe, I
should have tackled this issue back when it first started”.
What do we
have in common: I have a lot in common with my avatar. I was a student
athlete in high school so I always thought that I knew what was going on with
my body. I thought that if I could eat healthy that nothing would ever hurt me.
I am also one of those stubborn people who tends to brush the minor things off,
like stomach aches, and deal with it. And like my avatar, when things take a
turn for the worse (I become too busy or far away from someone who can help
me), I always think back to when my issue first started and realize I probably
should have done something about it. Hindsight is 20/20.
Coincidence?
I think not. So many people in my family have realized that they have had
food allergies/sensitivities this way. We waited until the pain was unbearable,
help is too far and we did not know who to turn to. I believe I created my
avatar like this because this is the experience that I want to help people
avoid. I want my customers to be happy carefree individuals who can study, hang
out with their friends, be busy, and not have to be bothered by trying to
figure out that a food allergy/sensitivity is making them sick.
Great job on this blog post. I thought that it was valuable that you have a lot in common with your target avatar. You did a good job getting into the specific details about who your avatar is and what their hobbies are, as well as why they would buy your product. I believe that your product can become successful because of your close relation to your target market. This allows you to understand the customer better and realize what you can do to satisfy their needs.
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